Best practice checkout guide Sweden

1. Postal code and street address

By letting your customers fill in both postal code and street address, they will be presented with the relevant delivery options and pickup points.

2. Service name and description text

Use the standard service name and description text to make sure your customers understand what the delivery options imply.

3. Pickup points

By offering 7-10 alternatives, your customers will be able to choose the most convenient pickup point. According to Bring Research, customers are more likely to complete the purchase if presented with pickup points located nearby. Therefore, we recommend that you offer parcel lockers. Lockers might also be the preferred pickup point type. We also recommend showing a map to make it easier for your customers to locate the pickup points.

4. Estimated time of delivery

According to Bring Research, customers desire precise information about lead time related to different delivery options. And the more precise, the better it is.

For a better understanding on how to get the most accurate delivery estimates, we recommend reading this guide.

5. Flexible delivery

Make the delivery more flexible for your customers by offering various value-added services. For example:

1. Alternative delivery dates for Urban Home Delivery. Let the customer choose the preferred date

6. Logo

According to Bring Research, customers prefer checkout showing carrier logos to enable them to easily recognize their trusted carriers. For shipments going to consumers in Sweden, Denmark, or another country apart from Norway, use the Bring logo. For shipments going to consumers in Norway, use the Posten logo.

7. Environmental data and icon

Show whether the parcel will be delivered with fossil-free fuel or not in the checkout. This may help your customers make more sustainable choices.