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Best practice checkout guide Norway

Follow these steps to improve the presentation of our delivery options in your checkout.

If you need help implementing any of these steps, go visit our Checkout tool or contact our Checkout implementation team.

Other countries

1. Postal code and street address

By letting your customers fill in both postal code and street address, they will be presented with the relevant delivery options and pickup points. When filling in the street address, your customers will also get the correct estimated time of delivery.

Address APIPickup Point APIShipping Guide API
Delivery address input fields

2. Service name and description text

Present the delivery options so that your customers understand what they entail. Therefore, use Posten's standard service name and service description, which are updated.

The shipping guide API always has updated names and descriptions in Norwegian, Swedish, Danish and English.

  • displayName = The name of the delivery option to be displayed in the checkout.
  • shortName = Short version of the name of the delivery option. Used if there is little space.
  • descriptionText = Description of the delivery option in checkout.
  • Shipping Guide API
    Choose service by service name

    3. Pickup points

    By offering 7-10 alternatives, your customers will be able to choose the most convenient pickup point. According to Bring Research, customers are more likely to complete the purchase if presented with pickup points located nearby. Therefore, we recommend that you offer parcel lockers. Lockers might also be the preferred pickup point type. We also recommend showing a map to make it easier for your customers to locate the pickup points.

    Pickup Point API
    Choose pickup points

    4. Estimated time of delivery

    According to Bring Research, customers desire precise information about lead time related to different delivery options. And the more precise, the better it is.

    For a better understanding on how to get the most accurate delivery estimates, we recommend reading this guide.

    Shipping Guide API
    Service with estimated time of delivery

    5. Flexible delivery

    Make the delivery more flexible for your customers by offering various value-added services. For example:

    1. Leaving the parcel in a bag on the door in case the parcel is too large for the mailbox
    2. Alternative delivery dates for home delivery. Let the customer choose the preferred date
    Shipping Guide API
    Choose value added services

    6. Logo

    According to Bring Research, customers prefer checkout showing carrier logos to enable them to easily recognize their trusted carriers. For shipments going to consumers in Norway, use the Posten logo. For shipments going to consumers in any other country, use the Bring logo.

    Shipping Guide API
    Service with posten logo

    7. Environmental data and icon

    Show whether the parcel will be delivered by an electric vehicle or not in the checkout. This may help your customers make more sustainable choices.

    Shipping Guide API
    Service with environmental friendly logo