Best practice checkout guide Denmark
Follow these steps to improve the presentation of our delivery options in your checkout.
If you need help implementing any of these steps, go visit our Checkout tool or contact our Checkout implementation team.
Norway
Sweden
1. Postal code and street address
By letting your customers fill in both postal code and street address, they will be presented with the relevant delivery options and pickup points.
2. Service name and description text
Use the standard service name and description text to make sure your customers understand what the delivery options imply.
3. Pickup points
By offering 7-10 alternatives, your customers will be able to choose the most convenient pickup point. According to Bring Research, customers are more likely to complete the purchase if presented with pickup points located nearby. Therefore, we recommend that you offer parcel lockers. Lockers might also be the preferred pickup point type. We also recommend showing a map to make it easier for your customers to locate the pickup points.
4. Logo
According to Bring Research, customers prefer checkout showing carrier logos to enable them to easily recognize their trusted carriers. For shipments going to consumers in Sweden, Denmark, or another country apart from Norway, use the Bring logo. For shipments going to consumers in Norway, use the Posten logo.
5. Flexible delivery
Make the delivery more flexible by adding different value added services. For example:
Alternative delivery time for home delivery parcel. Let the customer choose whether they want the parcel delivered during the day or in the evening.
6. Environmental data and icon
Show whether the parcel will be delivered by an electric vehicle or not in the checkout. This may help your customers make more sustainable choices.
